| CentreInvest has extensive experience in providing strategic
advisory services including industry studies, project appraisal, marketing
and feasibility studies, and human resource management.═
CentreInvest is a registered consultancy in the DACON database (registration
#1553), an exclusive list of qualified consulting companies maintained
by The World Bank and the Inter-American Development Bank. We are also
registered in the European Union's Phare / Tacis Central Consultancy Register
(registration # RUS 21389).═
Case Study:═ Petrochemical Terminal
Our client, an existing oil terminal operator in St. Petersburg, appointed
CentreInvest to undertake a market feasibility study for a proposed new
petrochemical terminal on the Baltic.═ We analysed current and future trade
flows of liquid petrochemicals and dry bulk fertilizers, chemical group,
identifying supplying plants and ultimate destinations, together with the
safety requirements for storage and transshipment. We are currently working
with the same client on a technical and environmental feasibility study
for the terminal project which, if positive, will be followed by assistance
in raising finance.═
Case Study:═ Market Entry Strategy
A major international oil and gas company was considering entry to the
Russian market for a specialty oil product.═ The company asked for CentreInvest▓s
assistance, initially in undertaking a detailed regional and sectional
review of the market for the product, and subsequently to help develop
a market entry strategy. CentreInvest carried out an overview of the Russian
business environment, covering the political, economic and legislative
situation, and the outlook for energy supply, demand, and prices.═ At the
same time, we undertook a data gathering and interview program, and developed
a detailed review of the current situation and future outlook for the target
product in terms of supply, suppliers, sectional and regional demand, logistics,
participants, costs, prices and margins. Having concluded in the first
phase that the market looked attractive and that the client had the key
factors required for success, we developed a range of market entry strategies.═
The preferred strategy was for a joint venture approach with a local partner.
CentreInvest identified potential local partners, developed selection criteria,
and approached the selected candidate partners on our clients▓ behalf to
investigate levels of interest.═
Case Study:═ Market Strategy
The CentreInvest Group advised KINEF, a major Russian refinery, on the
development of a marketing and pricing strategy for its new LAB/LABS plant,
the only Russian facility for making this detergent component.═ The product
was originally intended to service domestic demand but the Russian detergent
market had been rapidly penetrated by major international brands which
typically source their materials abroad.═ Our client therefore needed to
rapidly develop a strategy based on either servicing the new domestic market
or finding alternative export markets.═
CentreInvest completed an extensive market survey of the Russian, CIS
and European markets for LAB/LABS, which analysed competitors, potential
customers and pricing trends.═ Subsequently, we developed a comprehensive
domestic and international strategy for KINEF, which focused on identifying
the most attractive export and international sales.═ The CentreInvest Group
is now assisting KINEF to implement key aspects of the plan.═ In addition,
our research on competitors▓ costs indicated areas where KINEF could make
substantial production cost reductions.═ |